Packaging and Merchandising Design: Brand Design Project

Week 10 - Week 15

Zoë Lena-maria Nelson | 0364991 | Rotterdam University Of Applied Science

Packaging and Merchandising Design | Brand Design Project

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INTRODUCTION

For this project, students must create five (5) merchandise items, including a POP display, based on Project 2. This project aims to help students develop their skills in creating and designing merchandise that reflects the brand and packaging design.

Requirements:

• Research and analysis: Students must research and analyze the brand and packaging design. This will help them understand the brand's values, target audience, and visual elements and aesthetics of the packaging design. Students must develop five merchandise concepts that reflect the brand and packaging design. These concepts should be original and aligned with the brand's message and target audience.
• Design and production: Students must create a digital mock-up of the five merchandise items.

Assessment Criteria:

• Creativity and originality: The merchandise should be unique, creative, and original, reflecting the brand's message and values.
• Visual design: The merchandise items should be aesthetically pleasing and visually aligned with the packaging design.
• Brand messaging: The merchandise items should effectively communicate the brand's message and values.

1. ANALYSE  BRAND BLOOMIES

After completing our previous project centred around Bloomies, where we crafted the packaging design based on extensive research, I am preparing to create merchandise for Bloomies. Bloomies, inspired by colour psychology, minimalist design, and sustainability, represents the values of Gen Z. With a palette of purple and green tones, Bloomies radiates sophistication and environmental consciousness. Let's continue this journey of creativity and innovation!

I am pleased to share with you the link to the visual presentation of Bloomies, offering you a comprehensive perspective on the design and concept. Explore the creativity and thought process behind Bloomies through this visual journey here. Your feedback and insights are highly appreciated.

2. MERCHANDISE ITEMS

We have explored various merchandise ideas for Bloomies to enhance the picnic experience with our delicious nuggets. The lecturer has approved our ideas, highlighting their alignment with Bloomies' brand values and creative vision.

Here are some of the items I have chosen with sketches:

Figure 2.1

Bottle:

The bottle design we have chosen is both functional and creative. It features a unique, ergonomic shape inspired by Bloomies' vibrant colour palette. The purple hue reinforces brand consistency, making it a portable and visually striking companion for on-the-go enjoyment.

Figure 2.2.

Cutlery Set:

Our reusable cutlery set is a creative expression of eco-consciousness. It is made from environmentally friendly materials and has a minimalist design that echoes the simplicity and elegance of Bloomies' packaging. This aligns with the brand's commitment to minimizing environmental impact and adds sophistication to the dining experience.

Figure 2.3.

Bowl:

Our bowl design is playful and fun, with carefully integrated illustrations reminiscent of those on the packaging. The green and purple hues connect visually to Bloomies' brand identity, and the bowl becomes a canvas for communal enjoyment, highlighting the shared nature of Bloomies in a picnic setting.

Figure 2.4.

Reusable Bag:

Our reusable bag is creative and practical, with a foldable and compact design that sets it apart. It adheres to Bloomies' colour scheme and embodies the brand's commitment to sustainability, urging users to embrace an eco-friendly lifestyle.

Pop-up Fridge:

Our pop-up fridge is functional and visually appealing, mirroring Bloomies' clean and modern aesthetic. It reinforces the brand's dedication to freshness, ensuring that our nuggets are enjoyed at their best, whether at a picnic or any outdoor adventure.

Each of these merchandise items is a creative and original ambassador of the brand's messaging, communicating convenience, sustainability, and the joy of shared moments associated with Bloomies. The lecturer's approval underscores our merchandise exploration's successful fusion of creative vision and brand coherence.

3. FINALE DESIGN

The following text describes a range of merchandise items offered by Bloomies that reflect the brand's values of uniqueness, convenience, sustainability, creativity, and freshness. 

Figure 3.1.

The Bloomies bottle features a unique and ergonomic design that caters to the dynamic lifestyle of the brand's target audience. Its vibrant purple colour reinforces brand consistency and adds sophistication to on-the-go experiences. The lecturer's approval of the bottle signifies the successful alignment with Bloomies' values of uniqueness and convenience.

Figure 3.2.

The reusable cutlery set is crafted from eco-friendly materials and embodies Bloomies' commitment to sustainability. Its minimalist design aligns seamlessly with the packaging aesthetic, offering a sophisticated and environmentally conscious dining solution. The lecturer's approval of the cutlery set underscores the successful blend of creativity, functionality, and brand messaging.

Figure 3.3.

The Bloomies bowl features playful illustrations that mirror the communal nature of enjoying Bloomies in a picnic setting. Its green and purple hues visually connect with the brand. The lecturer's approval of the bowl design signifies the successful communication of the brand's essence of shared enjoyment and adds a delightful touch of creativity to the picnic experience.

Figure 3.4.

The reusable bag provides a sustainable and visually appealing alternative to single-use bags. Its innovative foldable and compact design adheres to Bloomies' colour scheme and adds a dash of creativity to a familiar item. The lecturer's approval of the bag design signifies the successful integration of creativity, functionality, and sustainability into a single merchandise item.

Figure 3.5.

The pop-up fridge introduces a novel concept that marries functionality with an appealing design. Its clean and modern look aligns seamlessly with Bloomies' visual identity, emphasizing freshness in outdoor settings. The lecturer's approval of the pop-up fridge signifies the successful fusion of creativity, functionality, and adherence to Bloomies' commitment to freshness.

Overall, the lecturer's approval of these merchandise items reinforces the successful translation of Bloomies' values into tangible and visually appealing products, enhancing the overall brand experience.