Zoë Lena-maria Nelson | 0364991 | Rotterdam University Of Applied Science (Minor)

Week 10 - Week 15 Zoë Lena-maria Nelson | 0364991 | Rotterdam University Of Applied Science Packaging and Merchandising Design | Brand Design Project INTRODUCTION For this project, students must create five (5) merchandise items, including a POP display, based on Project 2. This project aims to help students develop their skills in creating and designing merchandise that reflects the brand and packaging design. Requirements: Research and analysis:  Students must research and analyze the brand and packaging design. This will help them understand the brand's values, target audience, and visual elements and aesthetics of the packaging design. Students must develop five merchandise concepts that reflect the brand and packaging design. These concepts should be original and aligned with the brand's message and target audience. Design and production:  Students must create a digital mock-up of the five merchandise items. Assessment Criteria: Creativity and originality:  The ...

 28.09.2023 - 05.10.2023 | Week 5 - Week 6 Zoë Lena-maria Nelson | 0364991 | Rotterdam University Of Applied Science Packaging and Merchandising Design | Task 1: Designing Custom Boxes for Non-Boxed Items INTRODUCTION This task aims to improve your ability to create unique packaging solutions for products not typically packaged in boxes. Upon completing this assignment, you should be able to showcase your skills in designing attractive, practical, and innovative boxes that elevate the packaging and display of non-traditionally packaged items. Requirements Choose two non-boxed items from your daily surroundings. The size of the item is between  15cm  to  20cm .  These items should not come in traditional box packaging but should be relatively small in size (e.g., a mug, a book, a pair of sunglasses, a candle, etc.).

07.09.2023 - 21.09.2023 | Week 1/2 - Week 4 Zoë Lena-maria Nelson | 0364991 | Rotterdam University Of Applied Science Packaging and Merchandising Design | Task 1: Exercise EXERCISE Week 3: What is the week it was our exercise to choose for products with pad packaging that we have to re-design. Therefore, we must analyze the points mentioned below. Product Analysis: Conduct a thorough analysis of the existing packaging design. Identify the specific shortcomings and challenges in the current packaging. Consider factors such as functionality, aesthetics, sustainability, target audience and branding. Market Research: Investigate the target market for each product and assess how the current packaging aligns with the expectations and preferences of the target audience. Competitor Analysis : Research and analyze the packaging designs of competing products in the same category. Identify trends and best practices in packaging design within this product category. TicTac Figure X. Product A...