Digital and Social Media Communication: Social media content plan

Week 5 - Week 10

Zoë Lena-maria Nelson | 0364991 | Rotterdam University Of Applied Science

Digital and social media communication: Content planning

INTRODUCTION

Our module journey has been a dynamic exploration of key concepts in the past four weeks. We began with an overview and exercises, diving into the core of data collection in week two, distinguishing between quantitative and qualitative data. The goals included tracking usability, understanding user behaviour, and evaluating sites or apps.

Week three underscored the importance of business stages, encompassing industry dynamics, logistics, certifications, and more. Strategic planning with SWOT analyses for brands, clients, and competitors aimed at expanding market share and achieving revenue targets.

Guidelines took the spotlight in week four, focusing on brand strategy within teams and introducing the Brand Key model. Our learning experience deepened as we met our new client, SSdeco.

This condensed journey equips us with a holistic understanding, setting the stage for the challenges ahead.

LECTURES

Over the past four weeks, our journey through this module has been both enlightening and progressive, laying a foundation for a comprehensive understanding of essential concepts in our field. In the initial week, we embarked on this intellectual expedition with an insightful introduction, unravelling the intricate workings of the module and delving into the diverse array of exercises awaiting exploration.

WEEK 2: As we transitioned into the second week, the spotlight was cast on the pivotal subject of data collection, underscoring its paramount importance in our studies. Our discussions revolved around the fundamental question, "What is data?" — elucidating that data constitutes factual information. We delved into the dichotomy of quantitative and qualitative data, with the former focusing on usage and outcome metrics essential for a functioning product. We identified the goals of tracking usability over time, understanding user behaviour, and evaluating existing sites or apps.

WEEK 3: The third week unfolded as a journey into the significance of stages, where we delved into multifaceted aspects such as business stages, industry considerations, logistics, material supplies, certifications, currency dynamics, leadership structures, and policy frameworks. We also engaged in strategic planning, applying SWOT analyses to brands, clients, and competitors, focusing on expanding market share and achieving average revenue targets.

WEEK 4: Week four ushered us into a deeper exploration of guidelines, emphasizing the meticulous nature of brand strategy guidelines, particularly within team dynamics. The introduction of the Brand Key model provided a structured approach to understanding and implementing branding strategies. Additionally, a new dimension was added to our learning experience as we were introduced to our latest client, SSdeco.

This multifaceted journey has equipped us with a holistic view of various facets of our discipline, ranging from the nuts and bolts of data to the intricacies of strategic planning and client engagement. As we progress further, amalgamating these diverse concepts promises to enrich our understanding and prepare us for the challenges and opportunities.

EXERCISES

1. GOOGLE DATA ANALYTICS:

The lecture on data collection provided a foundational understanding of data as factual information. It distinguished between two types of data: quantitative, focusing on usage and meaningful outcomes (possible only with a working product), and qualitative, centred around behavioural insights. The goals highlighted included tracking usability over time, comprehending user behaviour, and evaluating existing sites or apps.

The lecture delved into big data, categorizing it into three types. It recommended exploring Web Analytics 101 for a deeper understanding. Furthermore, social media analysis was emphasized, particularly in assessing audience engagement, retention, intention, and conversion. This comprehensive overview is a fundamental guide to navigating the intricacies of data collection in our studies.

The exercise involved creating a group of four members to collaborate on Google Sheets. You can find the final outcome by clicking on this link.

2. CASE STUDY SSDECO:

As a group consisting of me, Zoë, Franzi, Mariam and Henry, we are tasked with identifying a social media account to work on, with the assigned client being SSDeco. The chosen account can be approached theoretically or in collaboration with the client. Our responsibility involves planning content aligned with the client's brief and mapping it onto the content planning sheet. Throughout this process, we receive guidance on best practices and content requirements.

Within each group, a designated team member is responsible for ideation, strategy, copywriting, and artwork design, rotating roles for each task. Before commencing our postings, we conduct a thorough analysis of the client's Brand, contributing to a well-informed and strategic approach in our social media endeavours.

2.1 Research

Before doing our own analysis, we got a brief summary of what the company:

After getting the information from our client, we did our own research. This research is based on the Brand key model:

After the initial phase, we carefully planned our content to suit the preferences of our target audience. Our social media post schedule is strategically designed to maximize engagement by considering optimal posting times, content diversity, and platform nuances. The flexible framework allows us to make real-time adjustments based on feedback, analytics, and emerging opportunities. The following sections provide a breakdown of our post schedule, revealing insights into our strategic thinking, thematic approaches, and alignment with our overarching marketing goals. This showcases our commitment to delivering informative, entertaining content that fosters a genuine connection with our audience.

2.2 Social Media Post Content

	Themes	Content Ideas	Idea Elaboration PIC
1	Introduce	- New logo announcement  - Mission and vision  - 6 keywords	Henry  Franzi  Henry
2	Luxury    Style	- What is your favourite home deco style? - Styling coffee table - Before and After transformation	Mariam  Franzi  Henry
3	DIY Deco	- DIY wall deco	Franzi
4	Product Post	- Selling products, also customized - Luxury on a budget with SSDeco products - SSDeco’s selling cabinets - Home office setup - SSDeco Coffee Tables - Meet our bestseller	Mariam Mariam  Franzi  Franzi  Henry  Franzi

Our video content strategy is tailored to audience preferences and platform dynamics. We make real-time adjustments based on analytics and viewer feedback. Our approach is deliberate and aligned with our overall marketing goals. Our focus is on delivering engaging video content that resonates with our audience.

	Video	Idea Elaboration PIC
1	Enchanted Deco dreams	Mariam
2	Catalogue products	Franzi
3	Design it yourself with SSDeco	Mariam
4	Your vision, our selection	Mariam
5	DIY home decor tips	Mariam
6	Pineapple vase	Mariam
7	Affordable luxury home transformation	Henry
8	Customise	Henry

Explore the dedicated section below to discover captivating designs and engaging videos. Immerse yourself in the creativity and thoughtfulness behind our content. To get a comprehensive view of our final presentation, which showcases the culmination of our efforts, click on the link final presentation to the Final Presentation.

REFLECTION

Over the past few weeks, I have comprehensively understood data collection, business stages, and brand strategy in digital and social media communication. The practical exercises, including the Google Data Analytics collaborative work and the SSdeco case study, have provided me with valuable hands-on experience. Although the module has laid a strong foundation, there is still room for improvement in connecting theoretical concepts to real-world applications and emphasizing the iterative nature of digital strategies. The group collaboration dynamics were insightful, but better coordination strategies are needed. Going forward, I aim to refine my skills and adapt to the ever-evolving landscape of this dynamic field.