Packaging and Merchandising Design: Brand Design Project
Week 10 - Week 15 Zoë Lena-maria Nelson | 0364991 | Rotterdam University Of Applied Science Packaging and Merchandising Design | Brand Design Project INTRODUCTION For this project, students must create five (5) merchandise items, including a POP display, based on Project 2. This project aims to help students develop their skills in creating and designing merchandise that reflects the brand and packaging design. Requirements: Research and analysis: Students must research and analyze the brand and packaging design. This will help them understand the brand's values, target audience, and visual elements and aesthetics of the packaging design. Students must develop five merchandise concepts that reflect the brand and packaging design. These concepts should be original and aligned with the brand's message and target audience. Design and production: Students must create a digital mock-up of the five merchandise items. Assessment Criteria: Creativity and originality: The ...