Packaging and Merchandising Design: Exercise 1
07.09.2023 - 21.09.2023 | Week 1/2 - Week 4 Zoë Lena-maria Nelson | 0364991 | Rotterdam University Of Applied Science Packaging and Merchandising Design | Task 1: Exercise EXERCISE Week 3: What is the week it was our exercise to choose for products with pad packaging that we have to re-design. Therefore, we must analyze the points mentioned below. Product Analysis: Conduct a thorough analysis of the existing packaging design. Identify the specific shortcomings and challenges in the current packaging. Consider factors such as functionality, aesthetics, sustainability, target audience and branding. Market Research: Investigate the target market for each product and assess how the current packaging aligns with the expectations and preferences of the target audience. Competitor Analysis : Research and analyze the packaging designs of competing products in the same category. Identify trends and best practices in packaging design within this product category. TicTac Figure X. Product A...